DamestarBaby: A Brief History

Allow me to set the scene...

Amy, Pisces, redhead, artist, well-established in small town, working as a manager in a local market.
Jaime, Aquarius, hair not red, fresh out of college, biology degree but no prospects, enters market looking for a job.

After the obligatory catty staredown (think MJ's Beat It video), Amy hands Jaime an application. Jaime is hired and the two women, now co-workers, are forced to do a lot of chit-chatting. After a few weeks of this intricate dance they realize it is fun, this co-working thing. Their hours together begin to include leisure activities: beers after work (it is hot where they live), theme parties, rocking and rolling and what not, one thing leads to another, they attend each other's weddings, have babies and become stay-at-home moms.
Whew!
There is a short era of stay-at-home mom novelty: afternoon cocktails in the backyard while the two little lovelies play in the kiddie pool, dressing them up and watching them traipse around in our old sequinned dance recital costumes (so glad mom hung on to those!), you get the picture.
It was the dressing up part that got us.
With the exception of a couple much-worn pieces, we were hard-pressed to find clothes that would reflect both their coolness and our taste. Plus there was always that frustration when we did find something cute and then the tag says it was made in some tiny island country and visions of terrible working conditions danced in our heads. And, o, the lack of stylish organic options.
You can see the idea forming.
Before long, the two mamas realize that their talents (Amy's art and Jaime's ability to BS) could be rescued from stay-at-home mom oblivion and be put to better use to perhaps alleviate this shortage of conscientious children's vogue.
Et Voila!
Here you have it.